Project Purpose

To improve engagement with current and new customers with a creative re-launch of Grand Café coffee. The challenge is to ensure that Grand Café coffee is displayed on counters in customer outlets

Creative Concept 

The origin of the coffee is key to Grand Café brand and is promoted throughout their website and social media. Each of the cultures has traditional masks associated with them. These masks are key in ceremonies and carnivals and are said to transform an individual into another being. 

There are many myths surrounding the origin and spread of coffee throughout the world and this concept highlights the rich and diverse history of the drink through the use of masks.

Each blend of coffee has a mask and highlight colour associated with it, in order for quick identification.

 

- Meg Hodgson Design -
- Meg Hodgson Design -
- Meg Hodgson Design -
- Meg Hodgson Design -
- Meg Hodgson Design -
- Meg Hodgson Design -
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